Tag in its basic format is any JavaScript being utilized to capture the user action on the website. But management of tags delivers more than just user data. It allows the business to achieve flexibility while maintaining safe data governance. Since tag management is scalable, it significantly helps in action-based analytics and optimized customer engagements. Digital Transformation in the economy requires the business to adapt and build techniques to drive the measurement, optimization, and execution of digital customer interactions. Because of this, the need to consolidate tag execution and maintenance by a single management platform has become the need of the hour.